Are chili peppers addictive?

‘Yes, chili peppers are addictive. They contain capsaicin, a substance that sends a burning sensation from the nerve endings in the mouth to the brain. The body defends itself against this pain sensation by secreting chemicals called endorphins – natural painkillers that act on brain cells in the same way that the opium-derived drug morphine does – and, as a result, you feel good. This physical “rush” or high keeps us coming back for more. […]

‘Tests have shown that with successive exposure to equal concentrations of capsaicin, the sensation of pungency decreases.’ – ChilliWorld